Wednesday, October 29, 2003

That explains everything

George Lakoff, an author and professor of linguistics at the University of California at Berkeley says this: "One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors – conceptual structures. The frames are in the synapses of our brains – physically present in the form of neural circuitry. When the facts don't fit the frames, the frames are kept and the facts ignored."

article

Read the article. It tells you exactly how the corporate interests convince you that they're actually good for the environment.

...or do what you want....you will anyway...

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