Wednesday, March 03, 2004

It's all in the advertising

PR Watch is reporting that Diebold has gone to a PR campaign to build voter confidence.

Diebold Election Systems has launched a five-year, $1 million "outreach campaign" to educate Maryland residents about its voting machines. The campaign, which will include radio and TV commercials, a website, more than 1.5 million brochures, and voting demonstrations, begins just prior to Maryland's March 2 primary. "The money would be better spent making the system more secure instead of trying to win voter confidence through public relations," replied Johns Hopkins computer science professor Avi Rubin. A study co-authored by Rubin identified serious security flaws with Diebold machines. Strong criticisms of electronic voting led machine manufacturers to form an industry lobbying group late last year.


Just like Halliburton. And McDonalds. And who knows how many other corporations who, when some problem in their business needs to be fixed, the fix of choice is a PR campaign.

....but hey, do what you want....you will anyway.

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