For instance:
82% of blog readers say that television is worthless or only somewhat useful as a source of news and opinion. 55% percent say the same about print newspapers. 54% say the same about print magazines.
Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.
Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can't find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.
Put me down for "all of the above".
79% are male. Or at least 70% of people who respond to blog surveys are male. See? It wouldn't surprise me that most blog readers are male, but it's not a simple matter to find out by an online survey. Anyway, the survey results are interesting to say the least. Particularly this one: 75% make over $45,000 a year. Or at least they say they do. (The largest single bracket checked was $60,000-$90,000.)
This survey originated as a means to help sell blog ads, and I don't know where it appeared (other than some blogs), and that's going to have a big impact on who's responding, huh? Still, the 17,000-plus people who did take the survey spend a lot of time reading blogs, and only 21% of them write their own. Interesting.
....but hey, do what you want....you will anyway.
