From MoveOn, who plans to run a series of anti-Bush ads for the 2004 campaign....
Dear MoveOn member,
When we announced the launch of our "Bush in 30 Seconds" ad contest back in October, we expected maybe 300 people would take the time to make a TV ad that tells the truth about President Bush. But when we reached the submissions deadline in early December, we had over 1,000 ads -- including some of the best political ads we've ever seen.
Now, we're counting on you to help us narrow the field from over 1,000 ads to 15 finalists. Our panel of celebrity judges will pick the winning ad from among those finalists, and we'll run it in January during the week of Bush's State of the Union address. All 15 of the top ads will be featured in a Bush in 30 Seconds awards show at the Hammerstein Ballroom in New York on January 12th.
You can start rating the ads right now at:
http://www.bushin30seconds.org/vote/?id=2218-2694604-BDHHkY88gsKCdsRnCf66lg
We recommend viewing the ads on a high-speed Internet connection -- it'll take a long time for them to load with dial-up. Also, you'll need Apple's QuickTime software to view the ads. It's free at:
http://www.apple.com/quicktime/download/
The range and quality of the ads is remarkable. There are cartoons, takeoffs, music videos, documentaries, and somber, moving works of art. Ads have been submitted from every state in the country, and they feature newborn babies, 95-year-old grandmothers, and everyone in between. And while some of them probably aren't grade-A material, even advertising industry veterans have been impressed with the overall caliber.
When you log in to rate ads, you'll be presented with a selection drawn from the entire pool of ads. Our software spreads out the ratings over all 1,019 of ads by selecting them in a random order. You'll be able to evaluate each ad according to four criteria, and submit that information to move to the next ad -- up to 20 randomly ordered ads a day. The online voting will conclude at the end of the year -- midnight, PST, on December 31st.
The success of this phase of the contest depends on people rating a bunch of ads and inviting their friends to do the same. The voting begins now at:
http://www.bushin30seconds.org/vote/?id=2218-2694604-BDHHkY88gsKCdsRnCf66lg
Enjoy.
Sincerely,
--Carrie, Eli, James, Joan, Noah, Peter, Wes, and Zack
The MoveOn.org Team
December 19th, 2003
....but hey, do what you want....you will anyway.
Friday, December 19, 2003
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