Christ.For owners who don't want it to look like they're driving an unnecessary gas-guzzler, a little splash signals that [their SUV] spends time tackling the back country.
"Spray-On Mud is an urban camouflage designed to give the impression that you are a serious off-roader," he said.[…]
Dowse said he can barely keep up with Internet sales of the product at $14.50 a quart.
"We're selling it from Japan to New York," he said. "It's also getting very, very big in Germany."
....but hey, do what you want....you will anyway.
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