blogPAC

As the race for president wrapped up, a coalition of prominent liberal webloggers were just getting started. In September, an alliance of America’s largest liberal blogs teamed up to form an advisory board for blogPAC, a political action committee aimed at giving the progressive message a home on the Internet.

Where MoveOn leveraged their position with a massive member base and vast financial resources, blogPAC looks to shake up the scene with its Internet reach – and a take-no-prisoners style. The key, the group’s leaders say, is in the collective power of blogs.

Blogs have become an increasingly potent force in politics. Eight million American adults say they have created blogs; blog readership jumped 58 percent in 2004 and now stands at more than a quarter of Internet users, according to the Pew Internet research center.

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To start, the group directed and placed several online video ads. While campaigns poured money into television, blogPAC ran web ads in a handful of “key” races.

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AmericaBlog’s John Aravosis, one of the creators of EnjoyTheDraft, says it’s these kinds of campaigns that epitomize blogPAC’s edgy strategy in message branding.

“It’s gutsier, it’s more fast acting, and it’s everything the party needs to be but isn’t yet,” Aravosis asserts. “The question is whether the party [will] see this as an opportunity or a threat.”

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BlogPAC will be blogging President Bush’s State of the Union address on their site, offering corrections and clarifications to the speech in real time. Atrios (Duncan Black) will host a conference call after Bush’s remarks for bloggers; details are provided on the group’s site.
  Raw Story article

blogPAC...

Writing a blog post is not enough. Reading a blog post is not enough. Commenting on a blog is not enough.

Being educated is the first step toward political change. But the next step requires doing something.

BlogPac.org is that next step -- a group of bloggers not content to simply write words or read them, but eager to take action on the pressing issues of our day. We will not sit idly by and merely chatter as everything we care about is dismantled and trashed. BlogPac is waging politics online.

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BlogPac is the brainchild of the left's most prominent bloggers and marks a revolution in online political advertising. Prior to the creation of BlogPac, influential bloggers demonstrated the fundraising power of their audience by helping to raise over one million dollars for Democratic campaigns up and down the ballot. Unmoved by how these campaigns utilized the dollars they helped raise, top liberal bloggers decided to form BlogPac and control the destiny of their collective advertising dollars.